The latest report by Nielsen shows that Vietnamese consumers have continued cutting family spending because the economy has not completely recovered from crisis.
Specifically, 86 percent of people under a survey said that they have changed spending habit to reduce costs for the last 12 months.
Most of them have reduced spending on gas, electricity, phone bills, outside amusement activities and new clothes.
According to the survey, Vietnam was in the lead of Southeast Asia with 78 percent consumers affirming priority to saving.
It was followed by Indonesia with 74 percent, the Philippines with 67 percent, Singapore 66 percent, Thailand and Malaysia 64 percent.
However, after paying necessary costs, 42 percent Vietnamese consumers were still willing to spend on tourism, 41 percent on house repair and 39 percent on new clothes.