Central Group Vietnam to help farmers selling 500 tons of dragon fruit

Central Group Vietnam in coordination with the People’s Committee of the South-Central Vietnamese province of Binh Thuan kicked off “Week of Binh Thuan dragon fruit” during which the group wants to introduce the fruit at 17 Big C supermarkets and Go! Market supermarket chain in the northern region last weekend. 

Central Group Vietnam to help farmers selling 500 tons of dragon fruit

During this time, consumers will have the opportunity to choose high- quality dragon fruits with the best selling price of VND 23,900 per kilogram which were bought directly by Big C from farmers and cooperatives.

In order to advertize the brand of dragon fruit in Binh Thuan, Big C also processed food items, drinks from  dragon fruit  such as smoothies, juices, cakes, etc. 

Big C and GO! Market are expected to consume around 500 tons of Binh Thuan dragon fruits. 


BY HAI HA- Translated by Huyen Huong

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