Speaking at the opening ceremony, Deputy Minister of Industry and Trade Do Thang Hai said it is the fourth consecutive year the programme has been held to raise public awareness of producing, distributing and consuming Vietnamese goods.
Launched in the beginning of this year, the programme has fulfilled set targets, including promoting the popularity of Vietnamese consumer goods to millions of customers, he said, adding that support has been provided for Vietnamese firms to seek proper banking, infrastructure and technological solution services, thereby improving their competitiveness.
He said the Vietnamese Goods Development Partners’ Conference held in HCM City on October 11 attracted nearly 400,000 businesspeople, including CEO of leading Vietnamese enterprises, global suppliers and local suppliers of equipment, materials and specialties.
In addition, conferences on popularising models of supplying key Vietnamese goods in industrial and processing zones in Quang Ninh and Can Tho also created a bridge between businesses and millions of workers in many localities.
Hai said the ministry will continue holding activities to realise Decision No.634/QD-TTg dated April 29, 2014 on approving the domestic market development project in combination with the campaign “Vietnamese people prioritise Vietnamese goods”.
Ngo Sach Thuc, Vice President of the Vietnam Fatherland Front Central Committee, lauded the ministry for building Vietnamese consumption culture and helping produce quality and competitive goods to meet domestic demand and export.
The ministry also popularised the programme via the social media, thus attracting millions of consumers, he said.
Thuc said the Steering Committee on the campaign set the goal that by 2020, all consumers and businesses will become aware of the campaign; all centrally-run cities, provinces, ministries, departments and socio-political organisations will build the media channel “Proud of Vietnamese goods”; Vietnamese goods will account for 80 percent of market shares in traditional distribution channels in remote, mountainous and rural areas; all centrally-run cities and provinces will build stable points of sale and basically complete data on the network of Vietnamese goods distribution in 63 cities and provinces nationwide.
He urged the ministry to help enterprises improve the competitiveness of their products and services as well as deliver commitments to protecting consumers’ interests and building national trademark for Vietnamese goods.
At the gala, seminars on measures to win the heart of Vietnamese consumers and connectivity to develop Vietnamese goods were also held.