HCMC prepares for a vibrant Valentine’s Day

As Valentine’s Day approaches nearer, markets in Ho Chi Minh City begin to bustle with excited activity, displaying various kinds of gift items to gear up for one of the biggest sales of the year. Department stores such as Zen Plaza are offering several promotional sales from 20-50 per cent on an assortment of gift items.

From now until the big day, Coop Mart and Big C supermarket chains are organising special promotional programs called ‘Happy Valentine’ and ‘Enhanced Happiness’, offering hundreds of kinds of romantic products such as stuffed animals, gift boxes, chocolate boxes, trendy clothes, unisex outfits, all for very reasonable rates.

Coop Mart is also planning to carry out a raffle titled ‘Perfect Match’ offering many Apple I-Pad II as prizes.

On Valentine’s Day, customers at Vinatex Supermarket can receive surprise gifts with a purchase of a VND300,000 coupon (approx. US$14.35).

The supermarket is also having a 50 per cent discount sale on over 200 kinds of goods, like couple pullovers and shirts, heart-shaped cushions, and many casual clothes.

However, the highlight this year on Valentine’s Day is the one-week service titled ‘Special Care for Your Lover’, introduced by the Sinh Nhat Joint Stock Company on their website sinhnhat.vn for the first time in Vietnam.

Customers are offered a wide variety of choices for the entire Valentine week, from surprise gifts, to sweet and romantic activities. They can also receive an electronic album to post on Facebook or send as gift at half price.

According to some flower merchants in the highland city of Da Lat, roses are being sold at exorbitant rates by farmers. A single red rose can cost from   VND4,500-5,500 ($ 0.22-0.26), while roses in other colours can cost from VND3,000-4,000 ($0.14-0.19).

This year on Valentine’s day, the Da Lat Flower Forest Biotechnology Corporation has released 40,000 ‘forever in bloom’ roses in the market, mostly of a deep red color. Using Japanese technology of soaking and drying flowers, the company is able to offer fresh flowers on stems along with leaves and thorns, that stay fresh looking and in shape for 3-5 years, costing only VND70,000 each (about US$3.35).

By Mai Thi – Translated by Uyen Phuong

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