Jetstar Pacific Airlines told to change logo

The Civil Aviation Administration of Vietnam has ordered low-cost carrier Jetstar Pacific to change the logo on its six aircraft by September 15.

A spokesman for the agency said it is the date that the carrier’s license expires and fore renewal, it must have repainted the aircraft and changed its trademark and logo.

Le Song Lai, general manager of JP, said the airline has pulled down its billboards and advertisements at the Noi Bai and Tan Son Nhat international airports in Hanoi and HCM City .

It will hire a foreign consultancy to design its new logo and new trademark, he said.

The cost of painting a logo on an aircraft is between USD150,000  and USD250,000, Mr. Lai added.

The administration has warned JP several times against using the “Jet” logo and the orange star, saying this could cause customers to confuse it with Australia’s Jetstar Airways.

Source: Vietnam News Agency

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