Made-in-Vietnam products dominate supermarket shelf in HCM City

Domestically-made goods occupy between 65-95 percent of shelf space at many retail chains in Ho Chi Minh City, a result attributable to the campaign “Vietnamese use Vietnamese goods”.

Products are showcased at the conference reviewing the campaign “Vietnamese use Vietnamese goods” in HCM City on April 13 (Photo: VNA)

Products are showcased at the conference reviewing the campaign “Vietnamese use Vietnamese goods” in HCM City on April 13 (Photo: VNA)

A report of the city’s steering committee for the campaign said the ratio of Vietnamese goods range from 90-93 percent at Co.opmart stores; 90-93 percent at Satra supermarkets, 96 percent at Vinmart’s and 95 percent at Vissan stores.
A conference reviewing the three years of implementing the campaign in Ho Chi Minh City on April 13 heard that positive changes have been seen in public awareness and consumption habit.
The campaign also contributed to raising domestic firms’ awareness about the importance of the domestic market. Around 1,000 enterprises in HCM City have earned the title “High-quality Vietnamese goods” for their products.
Tran Tan Ngoi, Standing Vice Chairman of the HCM City chapter of the Vietnam Fatherland Front, said the combination of the campaign and a programme to build safe food product chains has helped win more public attention and approval.
HCM City intends to push forward with the campaign in 2018-2020 along with providing assistance for local enterprises in enhancing production capacity and product quality to better meet local consumption demand and change consumers’ habits.
It is also necessary to intensify market management to prevent fake products from marring the prestige of high-quality Vietnamese goods, according to the steering committee for the campaign “Vietnamese use Vietnamese goods”.
Vice President of the Vietnam Fatherland Front Central Committee Truong Thi Ngoc Anh suggested that the city continues to implement the Government’s scheme on developing the domestic market in combination with the campaign “Vietnamese use Vietnamese goods”.
The scheme calls for moves to develop distribution channels for domestic commodities, tighten market management, encourage producers to improve their products’ competitiveness and develop Vietnamese brands.
The campaign “Vietnamese use Vietnamese goods” was first launched in 2009 by the Party’s Politburo. On April 10, 2015, the Party Central Committee’s Secretariat issued a conclusion requiring stepping up the Party’s leadership of the implementation of the campaign.

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