The Mekong Enterprise Fund II of the fund management company Mekong Capital has just invested US$5 million into Mai Son Joint Stock Company (MAISON), distributor of the Mango brand in Viet Nam.
|The Mekong Capital begins to jump into the fashion field|
This is the first time the fund will invest in the fashion industry. “Mai Son has potential growth, effective marketing and the ability to forecast fashion trends,” said Mr. Nguyen Tuan Thien An, the fund’s investment managing director.
Aiming to become the leading distributor of international luxury brands, Mai Son opened six boutiques in January and plans to open more boutiques to sell brands including Mango, Nike, Nike Golf, Façonnable, and Charles & Keith.
The Mekong Enterprise Fund II is a US$50-million private equity fund which focuses on growth-equity investments in the newer generation of private companies in Viet Nam.
The fund focuses on manufacturing, branding, distribution, and retail. It typically invests US$5 million in a company.
The fund’s current investments include International Consumption Products, Ngo Han Magnet Wire, thegioididong.com (Mobile World), Venture International (Viet Nam), and MK Smart Joint Stock Company.