Retail sector adviced to focus on digital marketing, online selling app

According to Savills Vietnam’s latest report on trend of retail sector, retail market in Vietnam will grow at 25- 30 percent yearly and has great potential; however, retail firms should focus on digital marketing and online selling apps to survive and develop.

Retail sector adviced to focus on digital marketing, online selling app

This is general trend to help enterprises to get access to potential customers and ensure enterprise to offer the most convenient experiences for clients.
Enterprises should be active in understanding clients through social networks such as Zalo and Facebook to privatize consumers’ demand.
One of the most important deed retailers should take heed to is to build a shopping multi-channelS connecting with other entertainment services.
Savills Vietnam also said changes in demography, culture, economy and IT have made great impact on consumers’ time and money.
Director of Savills in Hanoi Matthew Powell said that customers in the retail sector have changed days by days. They will use smartphone, Facebook or IT applications to shop; hence, retailers should renovate to catch up with the new trend.

BY MINH HAI - Translated by DANG MINH

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