Trung Nguyen Coffee, an example of Vietnam’s successful trademark, was chosen as the representative of the Vietnamese agricultural product sector to promote its trademark in the 11th China-ASEAN Expo (CAEXPO) in Nanning, Guangxi, China on September 16-19.
The annual turnover of China's coffee market has reached over US$1.6 billion and its growth rate of 10 percent annually.
In 2013, the turnover of Vietnam's largest coffee roaster, Trung Nguyen saw an increase of 200 percent compared to last year in Chinese market. Its G7 production, dry-roasted instant coffee has been sold at dry-roasted instant coffee for two years.
The coffee group also focuses on charibatle activities, including granting scholarships to students and donating funds for disadvantaged youth and Agent Orange victims across the country.