Vietnam Consumer Confidence Index with 107 Points in Q3, 2016

According to the Nielsen Vietnam’s global survey of Consumer Confidence Index in the third quarter of 2016, Vietnam was ranked seventh worldwide with 107 points.

The third quarter saw job security (47 per cent) that led in key concerns, health (35 per cent) and work/life balance (25 per cent) in following.

Vietnam’s consumer confidence index maintained a high level despite moderate market growth and market volatility, said Ms. Nguyen Huong Quynh, Managing Director of the Nielsen Vietnam.

The ranking is not reflected in the performance of the market but rather the future hopes and sentiments of Vietnamese consumers, reflecting the continued growth of the middle class population and a stable economic outlook from the government.

The report also showed that the Southeast Asian consumers are also among the most confident across the globe with 115 points.

The Southeast Asia’s savings rate is the highest in the world, with around 70 percent of surveyed people choosing to save cash.

Top 10 most active savers, with Vietnamese being first (78 per cent) followed by Indonesian (77 per cent). The global average is 52 per cent.

By Nguyen Du – Translated by Kim Khanh

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