Major promising markets in the region include the United Arab Emirates (UAE), Turkey, Arab Saudi and Iran.
Two-way trade between Vietnam and the Middle East hit 12 billion USD last year, 9 billion USD of which was Vietnam’s exports to the region. Apart from food and farm produce, the region has great demand for mobile phones, electronic equipment, consumer goods, leather and footwear which are Vietnam’s hard currency earners.
The UAE is now Vietnam’s biggest economic and trade partner with export turnover in excess of 5 billion USD last year.
Vietnamese Ambassador to the UAE Trinh Vinh Quang said Vietnam is now gateway for UAE firms to access ASEAN market while the UAE is a gateway for Vietnam to expand to the Middle East.
UAE Ambassador to Vietnam Obaid Al Dhaheri hailed Vietnam as the UAE’s leading economic partner in Southeast Asia and suggested promoting collaboration across renewable energy, metallurgy, vessel repair, petrochemicals, chemicals and mechanical engineering.
The UAE has invested in 14 projects worth over 26 million USD in Vietnam, mostly in infrastructure, real estate, mineral resources, manufacturing, tourism and services.
Though two-way trade grows over years, Vietnam’s exports to the Middle East only account for more than 1 percent of the region’s total imports. Though the region is strong in oil and gas, chemicals, manufacturing materials, industrial and high-tech goods, trade with Vietnam remains limited.
Hoa advised Vietnamese firms to understand business customs as well as necessary regulations on exports to the region. In particular, foodstuff needs Halal certification, adding that they should check records of partners and discuss the least risky payment before signing contracts and delivering goods.
Do Hoai Nam, Vice Chairman of the Vietnam Coffee – Cocoa Association, said the region boasts huge demand for rice, coffee, pepper and aquatic products.
He suggested accessing the Middle East market via Dubai – one of the most open economies and a transit hub in the region, and joining annual trade fairs in Dubai to directly meet regional buyers.
On the occasion, the UAE’s Relam Investment and Vietnam’s MIG Holdings signed a cooperation agreement to launch Trade Hub in Vietnam – a platform operating in many countries to connect online trade.
MIG Holdings Director Nguyen Duy Phuong said Trade Hub Vietnam is due to go into operation in July 2018, connecting manufacturers, services suppliers, financial organisations and investors together.
He added that Trade Hub will help small and medium-sized enterprises in marketing and trade promotion and share logistics services for small orders.
Executive Director of Savil Vietnam Neil Madgegor said the Middle East’s investment in Vietnam tends to increase, mostly in real estate and high technology.
In order to attract the Middle East investment, he said Vietnamese firms need to improve transparency, corporate governance and workforce quality, thereby promoting bilateral partnership.