Vietnamese rice brand name to be popularized in global market

The Prime Minister has just approved the project to develop Vietnamese rice brand name by 2020 with a vision to 2030.

The project is targeted to boost Vietnamese rice’s added value, market share and competition to the world’s markets.

Vietnam will strive to popularize the national rice brand name by 2020 and introduce Vietnamese brand name for rice to at least 20 export markets.

By 2030, the country will bring the national rice brand name to be the leading one across over the world about its quality and food safety.

In order to reach its target, the government will implement programs to develop local rice brand names and launch preferential policies to support enterprises using the national rice brand name.

Besides, the government will select three high quality rice products in the Mekong delta region to improve to be local rice brand names which toward becoming the leading national rice brand name.

Lam Nguyen –Translated by M.Quyen

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