More than a million people flocked to the seven-day book festival in Ho Chi Minh City that ended on the night of March 27.
According to the organising board, the number of visitors increased 20 percent from last year’s event. In one week, they brought in more than 50 billion VND (2.25 million USD) for participating publishers and distributors, an annual rise of 30 percent.
Enterprises with leading revenue recorded after the event include Fahasa, Tiki, Vina Book, Nha Nam and Youth Publishing House.
The festival featured 710 stalls, 36 of which were run by foreign publishers. There were 30 million copies of 300,000 book titles on display.
Truong Van Hien, head of the organisation board, said the event, organised annually for the last nine years, is drawing the more and more interest from businesses in the local book industry not just for sales, but also for promotion and partnerships.