A coffee festival opened on December 10 in Buon Ma Thuot town in Dak Lak Province with a musical performance featuring highlands music.
|Elephant parade in the opening ceremony. (Photo:SGGP)|
The festival, themed “Active integration, stable development” this year, is seeing the participation of 150 local and foreign coffee industry firms who have put up 400 booths showcasing coffee production, processing equipment and quality devices, seeds, and research.
The event offers local coffee brands a good opportunity to promote exports and develop a national brand and the Central Highlands province a chance to promote itself.
It also aims to honor Vietnamese coffee farmers and companies.
The festival will feature seminars on investment, production, processing and development of coffee; competitions to choose the most impressive display booth, presentation of awards to high quality coffee brands and favorite enterprises nominated by consumers.
Visitors will have the chance to taste various coffees, including highlands specialties, at more than 10 coffee shops set up on Tran Quang Khai Street.
Vietnam’s first agricultural products and coffee trading center will be inaugurated.
|A helicopter carries the giant coffee mug to the opening ceremony. (Photo:SGGP)|
But the highlight of the festival was the display of the world’s largest coffee mug at the opening ceremony.
The cup was made by Vinacafe Bien Hoa last year for the Coffee Culture Week in HCM City and has since found a place in the Guinness Book of World Records.
It weighs six tons and has a capacity of more than 3,600 liters, or 30,000 cups.
Nguyen Cao Bien, director of Dakuy Coffee Company No.3 under the Viet Nam Coffee Corporation (Vinacafe), said the festival should be a regular feature at tourist hotspots.
The first Buon Me Thuot Coffee Festival was held in 2005.