The event, jointly held by the Kilala Communication Company Limited and Song Han Tourist Company, also features tourism and other products of more than 90 popular brands from Japan.
Hirofumi Kasado, general director of Kilala Communication, said the Feel Japan in Vietnam festival has contributed to reinforcing cultural exchange and mutual friendship between the two countries.
Kilala Communication wants to offer Vietnamese people a Japanese-standard cultural festival of tourism and shopping experiences as well as unique performances, he noted.
Takahashi Ayumi, chief representative of the Japan National Tourism Organisation in Vietnam, said the event plays a good role in the promotion of culture and trade.
Over the past three years, the Japanese tourism market has grown significantly following the easing of visa requirements for Vietnamese and increasing flights between the two nations, he said.
Feel Japan in Vietnam 2018 is expected to draw more than 20,000 visitors. Last year, it attracted close to 20,000 people and secured about 1 billion VND (43,680 USD) in revenue.