While state-owned studios vacillate over a long duration in making a movie, private producers are much more aggressive in completing their projects. Their pictures not only earn big revenues, but some of them also receive domestic and international awards.
Scene from the film My Nhan Ke (Beauty Trap), by director Nguyen Quang Dung
Other million-dollar films include Bong Ma Hoc Duong (Ghost at School) of Thien Ngan Film Studio; Dong Mau Anh Hung (The Rebel) and Bay Rong (Dragon Trap) of Chanh Phuong Production; Ao Lua Ha Dong (Ha Dong White Silk Dress) of Phuoc Sang Studio; Thien Menh Anh Hung (Blood Letter) of Phuong Nam Film Studio.
We hope to produce high quality films that can be sold in foreign markets and take part in International Film Festivals, said Le Lam Vien, director of Phuong Nam Film Studio.
Films must have quality content and good technology for release in foreign markets and get opportunity to be screened in international standard cinemas likely Megastar and Galaxy, added director Ngo Quang Hai.
Producers spend a lot of money on a film for another important and attractive reason--that of taking part and presenting their pictures in International Film Festivals.
|Thien Menh Anh Hung (Blood Letter) is to participate at the International Film Festival in Canada this July.|
Dong Mau Anh Hung (The Rebel), directed by Vietnamese-American Charlie Nguyen, won the grand prize at the Los Angeles Asian Pacific Film Festival in 2007, and competed with 18 films from Southwest Asian nations at the Bangkok International Film Festival 2007. The film earned more than VND1 billion (US$47,000) in ticket sales here since its release three days ago in cinemas around the country.
Action film Bay Rong (Dragon Trap) took part in the ninth annual Tribeca Film Festival 2010 in New York.
Both films sold in the foreign market. Bay Rong (Dragon Trap) was screened on Star Movies, and broadcast in Asia and the Middle East.
Thien Menh Anh Hung (Blood Letter) also sold its copyrights in the European and Eastern European markets and will participate in the International Film Festival in Canada at the end of July.
Private films studios have brought a new look and infused a fresh spirit into the country’s movie industry. By taking part and introducing films in International Film Festivals, Vietnamese movies have a chance to approach the world cinema industry.