Rapper Suboi becomes new face of H&M

The feminine Vietnamese rapper, Suboi together with legendary supermodel and activist Iman, actress and activist Rosario Dawson, hip hop artist Chance the Rapper, musician and composer Ryuichi Sakamoto, actress Chloë Sevigny and activist Xiuhtezcatl Martine are selected for the Kenzo X H&M campaign.

Rapper Suboi (L) and diverse iccons of the Kenzo X H&M campaign

The rapper whose real name is Hang Lam Trang Anh was born in 1990 in Ho Chi Minh City. She is known by her stage name Suboi. She is the first Vietnamese female rapper to achieve success in the country and is considered as Vietnam's queen of hip hop.

Suboi had an exchange with US President Barack Obama in HCM City during a town hall meeting with a group from the Young Southeast Asian Leaders Initiative (YSEALI) in May. She rapped at the request of Obama who briefly beatboxed before an impromptu performance by the Vietnamese rapper.

Through the Kenzo X H&M campaign, Suboi has had chance to work with the legendary photographer Jean-Paul Goude who is responsible for some of the most influential fashion and music imagery of the past five decades.

The Kenzo x H&M collection of the Swedish international retailer H&M (Hennes & Mauritz AB) featuring clothes and accessories for both men and women is expected to be arrived in over 250 selected stores worldwide, as well as online, on November 3.


By Lam An – Translated by Kim Khanh

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