|Fashion designer Vo Viet Chung|
Chung will be taking 200 women’s ao dai through the ages with him for what should be excellent publicity. It will also give him the opportunity to ascertain the commercial possibilities for his brand in Oceania.
”I want to be famous in the region,” Chung said modestly. “Still, I won’t forget my roots as Viet Nam is what gave me my present success.”
At last month’s Silk Festival, his “Mrs. Ba from Viet Nam” (Co Ba xu Viet) collection, comprising 15 outfits made of silk and Lanh My A (a rare traditional fabric), was voted one of the top five of the showcased collections from 30 of the world’s leading designers.
|"Mrs. Ba from Viet Nam" collection|
After Chung returns from Australia and New Zealand, the two businessmen will follow to make the necessary preparations for their venture with their new partner.
Next year Chung will take part in the Milan fashion week in Italy, Paris in France and Sao Paulo in Brazil.
In July, Vo Viet Chung became the first Vietnamese designer to win an award from UNESCO for his part in preserving Vietnam’s intangible cultural heritage through reviving and promoting Lanh My A.