According to the cooperation program, the committee and the national flag carrier will work together to boost investment, trade, tourism and aviation activities promotion by organizing workshops, conferences and seminars.
The two sides will coordinate to publish advertising news and display media publications at communication channels of Vietnam Airlines and the city People’s Committee.
In addition, they will organize tourist fairs and international tourist events in key potential markets of the city’s tourist industry; study and develop domestically and abroad tourist products and routes, air travel packages to and from HCMC; and exploit air routes.
Annually, they will host at least one national or international air travel event to advertise HCMC as an attractive, friendly and safe destination for visitors. Vietnam Airlines provides preferential air fares for HCMC teams of athletes and students to attend international exams and tournaments, and assist business trips of city leaders.
After the signing ceremony, the HCMC Department of Tourism will work with the airline and relevant agencies to implement the agreement, contributing to boost economic, social and cultural development as well as attract visitors and investors to HCMC.
Stating at the ceremony, chairman Nguyen Thanh Phong stressed that the city’s tourist potential is very large so relevant agencies should study how to develop tourism into the city’s spearhead industry.
At present, meeting incentive conference event and other types of tourism have not been well exploited. So the city should develop unique tourist products to lure visitors back after their first visits to the city.