‘High-Quality Vietnamese Products Fair’ kicks off in HCMC

A High-Quality Vietnamese Products Fair kicked off at the Phu Tho Sports Complex in Ho Chi Minh City on April 25, offering 800 stalls from 250 business enterprises from across the country.

City leaders visit the Vissan Company stall at the fair (Photo:SGGP)

The 16th High-Quality Vietnamese Products Fair, jointly organised by the High-Quality Vietnamese Products Business Association and Sai Gon Tiep Thi Newspaper, is expected to pave the way for domestic-made products to reach consumers within the country.

Several new products will feature in the fair, and many market related activities will also be held to support Vietnamese enterprises reach new markets and also develop, promote and present new products.

On this occasion, the High-Quality Vietnamese Products Business Association will honour those 43 businesses that have won the Vietnamese High-Quality Products Certificate for 16 consecutive years.

Many domestic products have now become very popular such as Vinamilk, Hau Giang Pharmacy, Casumina, Vissan, Cadivi and Pinaco.

Businesses receiving the Vietnamese High Quality Products Certificate must meet certain criteria such as-ensuring transparency and social accountability; environmental accountability; responsibility towards employees and consumers; collecting feedback from local administrative agencies from place where businesses are located.

This year’s surveys conducted by the Vietnamese High-Quality Products Business Association were carried out in ten provinces and cities nationwide. A total of 13,940 direct questionnaires and 16,000 consumer feedback questionnaires were sent out.

The High-Quality Vietnamese Products Fair 2012 has made many improvements from previous years. This year, the fair will be held in only six provinces and will provide business enterprises information on local markets, marketing techniques and ways to organise charity programmes.

The fair will also be held under three separate categories-the High-Quality Products Fair, a specialised fair and a traditional fair that will travel to the neighboring countries such as Cambodia and China.

By T.Hai,D.Trung – Translated by T.Huong

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