Shanda Develops Online Games With Disney

Shanda Interactive Entertainment Ltd., a top operator of online games in China, on Tuesday said it agreed with Walt Disney Co.'s Internet group to develop and distribute an online game based on popular Disney characters.

Shanda said the agreement marks Disney's entrance into China's online game market. It said the game will be developed for a broader demographic than traditional online games, as well as China's growing segment of female online gamers.

 

(Source: Reuters)

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