Viettel’s ethnic minority language mobile phone service wins APSA

The ethnic minority language mobile phone service of Vietnam’s leargest mobile operator Viettel Group (Viettel), won the silver prize of Asian- Pacific Stevie Awards in the sector of ‘New customer service of the year’, said a representative of Viettel on June 2.

President and founder of Asian- Pacific Stevie Awards Mr. Michael Gallegher (R) and representatives of Viettel at award ceremony (Photo: SGGP)

Viettel has designed useful switchboard for ethnic minority customers in languages of Thai, Tay-Nung, Hmong, Dao, Gia Rai, Khmer and Ede people.

In addition, Viettel offers a variety of culture, entertainment and information service with aiming at preserving traditional cultural values of ethnic communities through songs, stories in their mother tongues. Viettel is the first telecommunication firm in Vietnam supporting free mobile services for ethnic minorities in their own languages.

The ethnic switchboard was operated on January, 2013, which offered entertainment services, such as storytelling, farming guidance and music.

After one year of operation, Viettel has developed programs using ethnic languages like Khmer, Gia Rai , Tay, Nung , Mong , Dao , Thai , Muong , Ba Na , Ede , H ' re.

Currently, the ethnic switchboard has serviced around 2, 5 million customers.

President and founder of the Asian- Pacific Stevie Awards Mr. Michael Gallagher said that some outstanding telecommunication companies from 22 countries in Asia won the APSA for the first time APSA has launched in Asian Pacific.

Viettel competed in 150 outstanding companies from 22 countries in the region like ZTE, StarHub, Telkom Indonesia, Telekom Malaysia, Cisco, Globe Telecom, Huawei and Samsung, added Michael Gallagher to win the competition.

Stevie Awards was established since 2002, which was considered as one of outstanding awards around the world, aims to praise achievements, contributions of enterprises, individuals in Information Technology sector.

By Tran Binh- Translated by Huyen Huong

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