Consumers at a domestic supermarket (Photo: SGGP)

Domestic supermarkets gradually losing competitive ability

Vietnam is estimated to be one of the most attracting retail markets in the world, however modern distribution channels such as supermarkets, convenience stores and commerce centers have gradually fallen into foreign firms who have held up to 53 percent revenue.
 
Firms strive to channel products through supermarkets

Firms strive to channel products through supermarkets

The task of selling their products through modern distribution channels, especially foreign supermarkets like Metro, Big C, and Lotte, is always a difficult quest for local firms, with many having given up trying.