The Vietnam Tourism Association (VITA) has launched officialy the campaign titled "Promoting the image of Vietnamese people" in Hanoi.
From statistics, in 2015 around 45 million Vietnamese people toured in the country and over 6 million people traveled abroad.
The campaign is aimed to mobilize Vietnamese people to carry out 10 cultural/civilized behaviors as they travel to other countries worldwide as well as in the country.
The tourism enterprises, tourism journalists and students nationwide took part in the event.
After the launching ceremony, the tourism students joined environmental protection activities such as collecting garbage; cleaning streets in Hanoi. VITA hoped the campaign will help raise awareness, bring civilized message to all people in the country.