Professor Paul Brown, Chairman of Vietnam Consultant Company proposed “seven golden rules” for the Southern Specialities at the conference themed “The Southern folk cake festival–the way to conquer domestic and ASEAN markets” held in Can Tho on April 15.
“Seven golden rules” include focusing on clients; creating beautiful packaging for goods; making it easy to use; saying no to poor quality; seeking for good distributors – giving compliments to clients and visiting neigboring countries.
The conference is part of the fifth Southern Folk Cake Festival’s activities which is taking place from April 15 to 19, aiming to commemorate the Hung Kings, the Reunification Day and Labor Day.
The festival attracted 150 folk cake stalls and the specilities across the country and 20 international stalls from Laos, Republic of Korea, Japan, France, Indonesia, India, Malaysia and Italy…
The organization board hoped the festival will contribute to attract domestic and international tourists to the southern region and open more trade opportunities for domestic businesses.