Businesses prepare to lure consumers for ‘Sale Promotion Month’

Many businesses are gearing up with promotional plans to attract more customers for the annual ‘Sale Promotion Month’ in September in Ho Chi Minh City.

Electronics department stores are offering many big promotions. (Photo: KK)

Big C supermarket chain has launched a promotional discount offer of upto 49 percent on nearly 1,200 products. The supermarket has also spent VND3.5 billion (US$166,000) to design gift options for customers during the sale month.

Meanwhile, Co-op Mart supermarket chain has offered a discount of 49 percent on 2,000 products. More than 600 suppliers will take part in the program this September, investing more than VND100 billion.

The supermarket has spent VND20 billion on gift vouchers worth VND30,000 per voucher and is offering special prices on many items within two weeks.

In addition, Co.op Mart supermarkets will organize 200 mobile markets in remote areas, industrial zones and hostels for residents, workers and students to buy good quality goods at reasonable and stable prices.

Electronics department stores such as Nguyen Kim, Thien Hoa, and supermarkets including Satramart, Tax, Convenience Food Stores, and traditional markets will be offering many big promotions.

Around 750 enterprises will participate in an annual ‘Sale Promotion Month’ in September in Ho Chi Minh City.

The program will begin with a fair featuring more than 430 display booths for 250 businesses in fields such as garments and textiles, leather, cosmetics, food, electronic goods, plastic and agriculture-forestry-aquaculture products. The fair will be held from August 30-September 3.

The annual ‘Sale Promotion Month’ aims to promote consumer spending and production, and maintain the socio-economic growth rate.

The program will also be an opportunity for enterprises to introduce their products to consumers at reasonable prices and offer attractive discounts, lotteries and free services.

The opening ceremony of the ‘Sale Promotion Month’ will be broadcast live on HTV1 channel on August 30.

By Hai Ha – Translated by Kim Khanh

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