Campaign to boost Vietnamese product launched in Germany

The week of made-in-Vietnam goods has been launching by German wholesaler Metro Cash & Carry at 117 wholesaler’s supermarkets in the whole Germany.

Ho Chi Minh City's Vice Chairwoman Nguyen Thi Hong attends the launching ceremony of the Vietnamese product week at Metro Center Friedrichshain in the capital of Berlin of Germany (Photo: Coutersy of Metro).

The campaign is aimed to boost made-in-Vietnam products. 1.4 million business customers in Germany have received a promotion to advertise Vietnamese products.

A Metro Cash and Carry press release says that there is already sizable amount of Vietnamese goods being sold in wholesaler’s supermarket chains in Germany, including fresh and frozen catfish, shrimp, lobster, chili sauce, fried food, furniture, ceramics, textile, household goods…

Vietnamese fruit is sold at Metro Center Friedrichshain in the capital of Berlin of Germany (Photo: Coutersy of Metro).

METRO Cash & Carry’s wholesale business improves the local supply chains and their participants by implementing the group-wide food safety and hygiene standards, by transferring knowledge, and by integrating the local production into the Company’s international sourcing.

Since 2002, through the development support projects with DEG, GTZ, METRO Cash & Carry trained more than 20,000 Vietnamese farmers and fishermen in safe production to increase their yield and their product quality, enabling the local producers to integrate into the modern trade and to grow their business in sustainable manners.

METRO’s direct sourcing concept via the fruit & vegetable platform in Lam Dong province, and the fish platform in Can Tho – Mekong Delta enables the local farmers increase their income while ensuring the METRO’s “from farm to fork” quality control system.

By Nhu Quynh

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