Germany’s Metro signs deal for Mekong province’s outlet

German wholesale group Metro Cash & Carry and Vietnam’s An Giang Province signed an agreement Sept. 11 to set up a Metro department store in the province, the second in the Mekong Delta and the 10th in the country.

Representatives of the province and Metro Cash & Carry Vietnam inked the agreement in Long Xuyen City, where the new outlet will be located.

“An Giang is a fast developing province of the Mekong Delta and is well known by significant rice trading and fish processing,” said Randy Guttery, managing director of the company.

“With a growing economy, the province offers great opportunities for our Metro’s self-service wholesale,” he added.

“By investing a wholesale center in Long Xuyen City, we are making important paces for the local supply chains in the Mekong Delta which is one of the key developing regions of Vietnam.”

An Giang Province vice chairman Vuong Binh Thanh said, ““We are excited in seeing international wholesaler Metro establish its operations in Long Xuyen, An Giang. An Giang’s products like basa fish have become familiar in Metro’s international markets such as Germany and Russia.”

Mr. Thanh added, “I believe the modern wholesale model of Metro with its high competence in supply chain and quality management will be further benefiting our local producers.”
 
The new outlet is planned for opening next year, expected to serve about 90,000 small and medium-sized business customers in An Giang and the Mekong Delta region as a whole.

Metro says the department store will create around 250 new jobs and sell more than 25,000 items in food and non-food, with 95 percent locally produced.

Vietnamese tuna at the Metro Bien Hoa outlet, Dong Nai Province (Photo: Khanh Van)

The average investment for a Metro outlet in Vietnam is 20 million euros, according to the group.

The first Metro department store in the Mekong Delta is located in Can Tho City.

The German group opened its first outlet in Vietnam in 2002 and currently has nine ones in all, located in Ho Chi Minh City, Hanoi, Hai Phong, Danang, Can Tho and Bien Hoa City.

By Khanh Van

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