Minister orders budget carrier to get new name, logo

Transport Minister Ho Nghia Dung ordered Jetstar Pacific Airlines to develop a new brand name and logo when it restructures by October 2010, saying they are likely to be confused with those of its Australian stakeholder Jetstar Airways.

Jetstar Pacific Airlines use these name and logo in Vietnam

Speaking at a meeting November 2 with the budget carrier and its biggest shareholder, sovereign fund the State Capital Investment Corporation (SCIC), he asked his ministry and the Civil Aviation Administration of Vietnam (CAAV) to help in the task.
He said the new name and logo have to comply with the country’s laws on commerce, competition, aviation, and intellectual property.
The ministry continues to believe that JPA’s use of its two logos, ‘Jetstar’ and ‘Jet with a star figure', is likely to cause consumers to mistake it for other foreign airlines, he said.
Its use of the image, logo, and name of Jetstar Airways instead of Jetstar Pacific in advertisements and marketing is against Vietnamese law and international aviation rules, an unnamed CAAV official warned.
This might create a bad precedent for other airlines in Vietnam and affect the interests of other Vietnamese airlines, especially start-ups like Indochina Airlines and VietJet Airway, the unnamed official said.
JPA claimed at the meeting it has the right to use the brand name of Jetstar Airways since it has completed registration of the latter’s trademark with the Vietnam National Office of Intellectual Property and the Ministry of Industry and Trade.
However, a fact is intellectual property and commerce laws can’t replace laws on special sectors which JPA has to obey. It can’t use these registration certificates to conduct its business against civil aviation laws.
JPA is a Vietnamese airline operating in the country under the Civil Aviation Law. The Law on Civil Aviation forbids foreign airlines, including Jetstar, to operate domestic services.

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Agencies debate Jetstar Pacific’s use of foreign brand name, logo

By T.Tuyet – B. Quyen – Translated by Hoang Yen

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