Ministry implements activities to increase export opportunities for farm produce

SGGP
The Ministry of Industry and Trade on November 1 officially deployed activities to promote advertising of agricultural and food products of Vietnam in Ho Chi Minh City.
Accordingly, from November 13 to 16, there will be 450 enterprises from 24 countries and territories in the world and 29 cities and provinces participating in the Vietnam Foodexpo 2019. This is an opportunity for domestic and foreign enterprises to promote trade and connect investment cooperation as well as export.

Ms. Nguyen Thi Thu Thuy, deputy director of Export Promotion Center of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, said that farm produce and food products of Vietnam selected to promote trade this time mainly are fresh vegetables and fruits, seafood, beverage, processed food and food processing technology equipment. Joining this program, local enterprises will have an opportunity to advertise the image and brand names of local farm produce and foodstuffs, increase connectivity to boost investment cooperation, improve production capacity and competitiveness in the market.

Enterprises from Australia, Canada, Germany, China, Japan and the US will have an opportunity to strengthen trade and import of authentic, high-quality Vietnamese agricultural products. Technology enterprises will have an opportunity to expand market share as the demand to upgrade production technology of Vietnamese food, foodstuffs and agricultural product processing firms is extremely high.

Assessing the quality compatibility of Vietnamese products with technical barriers that choosy export markets in the world have been applying, Ms. Thuy said that Vietnamese enterprises have met very well requirements about standards and quality of foreign distributors. The remaining issue is that domestic enterprises need to actively participate in the market. By joining this promotion program, Vietnamese enterprises not only have a chance to popularize the image and brand names of Vietnamese farm produce and  boost investment cooperation but also expand export market with lowest risk. The representative of the ministry also said that this time, the ministry will connect more than 400 domestic manufacturing enterprises with 20 large importers and distribution channels, such as Lotte, Amazon and Aeonmall.

According to a report by the Ministry of Agriculture and Rural Development, by the end of October, agro-forestry-aquatic export turnover exceeded US$33.18 billion, up 1.6 percent over the same period last year. The Ministry of Industry and Trade will give domestic enterprises training in technical and trade barriers; collaborate with provinces to provide intensive support to improve production capacity of enterprises; organize several trade promotion activities and build national brand names in order to increase brand identity as well as develop brand names of Vietnamese farm produce.

By Ai Van – Translated by Thuy Doan

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