Through a survey at the large scale dragon fruit planting areas in Binh Thuan province, dragon fruit prices reach VND 15,000- 16,000 a kilogram. With this price, farmers enjoy a profit of VND 40- 50 million per hectare after deducting expenses.
Because of high demand of dragon fruit import from Chinese market on upcoming Nguyen Tieu Festival (the full moon day of the first lunar month of the year), the prices of dragon fruits in the locality have maintained stably.
Currently, the South- Central province of Binh Thuan is considered as the kingdom of dragon fruit of the whole country with an area of nearly 30,000 hectares and an output of over 500,000 tons a year. More than 80 percent of the output is exported to the Chinese market through border trade with small volumne.