The city tourism sector is facing severe economic hardship in the wake of the Covid-19 crisis. Digital technologies, such as immersive, virtual and augmented reality and 3D, are an increasingly important factor for success when it comes to attracting tourists to a destination.
The city will digitalize tourist destinations with 360° photo platform, virtual 3D pictures, flycam, and virtual reality technology and implement QR Codes to provide area information of 100 tourist attractions, museums and cultural heritage sites.
Presently, the Department of Tourism is preparing for a program “100 interesting tourist attractions in HCMC” which will be for promoting domestic and international tourism. The sector will focus on applying online media as well as other approaches to identify the city’s designed tourism brand name.
Moreover, the sector will also make short movies about the city’s culture, cuisine and lifestyle as well as multimedia “ Vibrant Ho Chi Minh City” to increase brand awareness and lure visitors.