My Son marketed as tourism treasure

Authorities in Duy Xuyen District of the central province of Quang Nam have spared no efforts to promote tourism to the local My Son Sanctuary.

Ancient relic: My Son Sanctuary receives an average 300,000 visitors per year, 70 per cent of whom are foreigners. — Photo

The site consists of more than 70 tower-temples that were a part of the religious and political capital of the Champa Kingdom for most of its existence.

The site also houses the remnants of a unique culture which owed its spiritual origins to Indian Hinduism developed on the coast of contemporary Viet Nam between the fourth and the 13th centuries.

According to Nguyen Cong Dung, chairman of the district's People's Committee, the locality has focussed on building infrastructure, training tourism human resources as well as applying favourable policies for investment attraction.

"The local authorities have divided the district into three tourism regions, which link closely to one another," he said. "The east of the district has potential to develop ecological tourism with lots of sea and island tourist attractions, and cultural and historical sites at Hoi An Old Quarter and Cu Lao Cham Island."

The district has made use of Cua Dai Beach to enrich sea tourism sites at Non Nuoc-Hoi An- Duy Xuyen.

The west of the district is named the My Son-Thach Ban Ecological Site, which has been a special tourist attraction linked to the neighbouring areas of the province.

"In a few months, the district will enhance co-operation with travel agencies to push up advertising for local tourism," Phan Ho, head of My Son Sanctuary Management Board said.

Ho said the board would introduce more tourist attractions to turn My Son into a tourist site with modern and environment-friendly features.

He said Cham dancing, excerpts of singing, dancing and folk music performances, are indispensable attractions to welcome guests to the site.

My Son was recognised as a World Culture Heritage Site by the UNESCO in 1999. The site receives an average 300,000 visitors per year, 70 per cent of whom are foreigners.


Other news