According to the report, Vietnamese and Chinese have the one-week holiday, longer than other countries in the Pacific Asia that also enjoy the Lunar New Year. Therefore, global advertisers take heed to the two countries.
In seven-day holiday, there has seen a surge in ad demand, leading to a 35 percent increase of in-app ads request in China in January and February compared to normal days; followed by Vietnam with growth of 32 percent, Taiwan (China) with 16 percent and Singapore with 14 percent.
Also, the report said that Vietnam has achieved impressive effective cost per mille (eCPM ). Advertising revenue of mobile advertising in the Tet holiday ( the Lunar New Year) is 2.22 times, 1.7 times and 1.3 times higher than Japan, Korea and Malaysia.
The report pointed out that in three recent years, more Made-in-Vietnam apps were successfully launched in the international market. Specifically, they have been used in India, the US, Brazil and Indonesia.
The US market has contributed 20 percent of total revenue of Vietnamese-made apps; followed by Australia, Germany, Japan and South Korea; hence, distributors and mobile marketers pay more attention to several holidays in Vietnam including Black Friday in November, Christmas or the US’s Super Bowl not only Tet holiday.