Paint company 4 Oranges, a sponsor of the Vietnam football team, has launched a nationwide campaign to support the Olympic team in the 25th Southeast Asian Games this December with south-north tour of a huge ball to collect signatures from fans.
The company, which also sponsored Sai Gon Giai Phong newspaper’s Golden Ball Award 2008, held a ceremony in the Mekong province of An Giang on the Saturday night to kick off the program.
|Former national player Nguyen Van Si signs on the ball, six meters in diameter, at the campaign launch in An Giang on July 18 (Photo: Tuong Thuy)|
Vietnam Football Federation vice president Duong Vu Lam was the first to sign on the giant composite ball, six-meter high and 1,200 kg in weight, at the campaign launch.
4 Oranges marketing director Chalermsak Pimolsri, national team members Dinh Hoang La and Dinh Hoang Max, former national players Tran Minh Chien and Nguyen Van Sy also signed on the huge ball at the ceremony.
Chalermsak said, “We hope the kick-off here to be an impression starting for the one-million-signature collection campaign to make the Olympic team strong in spirits, ready to play for all Vietnamese fans.”
|4 Oranges marketing director Chalermsak Pimolsri answers press at the campaign launch in An Giang on July 18 (Photo: Tuong Thuy)|
He said from An Giang in the south, the campaign “Boss paint, the heart for Vietnamese football” will make its road show to Long An, Hochiminh City, Bien Hoa, Gia Lai, Danang, Hanoi and Haiphong, and will end in October. The ball will travel together for fans to sign on.
He said all localities in the country are crazy for football, and the cities and provinces selected for the ball’s road show represent hot football places in the country.
During the campaign, boards are also set up at stadiums nationwide to collect more signatures from fans.
The campaign organizers plan to bring the huge ball to Laos in December, putting it in stadiums where Vietnam’s Olympic team will play.
Thai businessman Chalermsak told reporters at Saturday’s launch ceremony that he expected the Olympic team to win the SEA Games, as the national team did in last year’s ASEAN Cup after they beat Thailand.
He also said, “In the vision of 4 Oranges in the Vietnam market, sports sponsorship is in our strategy of building our brand together with charity activities for the community.”
Vietnam won the Southeast Asian championships for the first time last year since 1959. This December, Vietnam’s Olympic team will compete with other regional Olympic teams in the 25th Southeast Asian Games, staged in Laos.