Sapo’s employees at the event MEDay

E-commerce on mobile devices in VN still unfavorable

Sapo Technology Joint Stock Company (Sapo) cooperated with the Vietnam E-commerce Association (VECOM), Zalo Business (a provider of online marketing and sales solutions over the Zalo app), and Lazada (an e-commerce platform) to organize an annual event named Mobile Ecommerce Day 2018 (MEDay) with the theme ‘Sales on mobile devices: Proper understanding and performance’.

More Vietnamese are using their mobile devices for travel purchases, presenting a growth opportunity for online travel agents (Photo: Hostelworld)

Vietnamese travel sales shifting online

While only 7 percent of online travel sales in Vietnam were made on mobile devices last year, the number grew rapidly at a 58.1 percent compound annual growth rate (CAGR) in the 2013-16 period, presenting a major growth opportunity, according to a Euromonitor International study.