|Foreign visitors in Viet Nam, photo: SGGP|
According to Mr Le Dinh Tuan, Sale and Marketing manager of Da Nang Furama Resort, a large number of Mice visitors have come to Viet Nam for trade fairs, conferences, exhibitions combined with a package travel. Their stays are much longer than those of ordinary tourists. They almost are businessmen and investors. Although the statistics are not exact yet, most Mice tourist companies assert that Mice visitors’ spending is not less than US$ 500/ person a day.
In January 2006, Ben Thanh Tourist signed contracts to service 6 Mice visitor groups of more than 350 people, up 50% from a year earlier. Saigontourist also has contracts on Mice tours in January for 3,000 visitors (including 1,200 international visitors and 1,800 domestic visitors). And Fiditourist will organize tours for more than 2,000 Mice visitors in late January, increasing 40% from the same period last. Some tourist companies said that the Mice visitor market is now not only in ASEAN, but has also been extended into Europe, Australia, Japan, and Korea.
From advantages to strengths
Stephen O’Grady, General Director of Caravelle hotel, judges that in comparison with Bangkok, Singapore, Hong Kong… Ho Chi Minh City and Ha Noi have advantageous positions as friendly new destinations and that the service quality and infrastructure are improved, attracting many foreign Mice tourist organizations to Viet Nam.
While security in some famous tourist areas is not safe, Viet Nam is known as a safe tourist friendly destination. Mr Le Dinh Tuan adds: “Viet Nam’s attraction of Mice visitors currently has advantages, many Mice tourist companies in the world which used to pay little attention to Viet Nam a few years ago, now say that they are preparing to send tourists to Viet Nam. This proves that they have made serious plans for travel to Viet Nam”.
Specialists said that Viet Nam should have plans for professional training for experts on marketing to work in MICE tourism.
(*) MICE : Meeting, Incentive, Conference and Exhibition.