A campaign kicked off in Hanoi on March 12, offering deals for the months of August and September and discounts of between 10 and 30 percent on tourist services.
Foreign tourists in Hoi An Ancient Town, Hoi An City, the central province of Quang Nam (Photo: Thinh Khanh)
The Vietnam National Administration of Tourism (VNAT) expects that the “ Vietnam -Your Destination” programme will help it fulfil the yearly targets of 4.2 million foreign arrivals and 28 million domestic holidaymakers.
The Head of the Travel Department under the VNAT, Vu The Binh, said the campaign will focus on overseas Vietnamese to encourage them to promote Vietnam ’s image.
So far, about 80 percent of foreign arrivals say they based their decision to travel to Vietnam on the recommendation of someone who had visited, Binh said, explaining the VNAT’s policy.
The “ Vietnam ’s Impression” campaign launched by the VNAT last year considerably contributed to increasing the hospitality industry’s revenues by 9 percent year-on-year to some 70 trillion VND.
The VNAT reported that foreign arrivals in Vietnam surged by 27.4 percent year-on-year to almost 880,000 in this year’s first two months.
China took the lead with the number of arrivals into Vietnam reaching some 137,000 or an increase of 90.8 percent compared to the corresponding period last year.
Other major markets such as the Republic of Korea and Japan also showed signs of a rally with the number of arrivals up by 24.4 percent and 5.8 percent year on year.